Case Study

Athena Surfaces, a leading specialist in kitchen worktops, has been operating for over ten years. With a focus on high quality materials, exceptional service, and the ability to deliver at scale, Athena aimed to establish itself as the go-to supplier for housebuilders. Unlike competitors who primarily focussed their work regionally, Athena identified a gap in the market: offering housebuilders a volume based, national solution for templating, fabricating and installing kitchen worktops across their entire stock.  Getting housebuilders to notice Athena  Adam Miles, Managing Director of Athena Surfaces, recognised the need to build brand awareness among housebuilders to achieve his company’s ambitious growth goals. While Athena had the infrastructure to deliver at scale, the challenge was ensuring that key decision-makers in the housebuilding