Moveplus, the UK’s premier part exchange and assisted move specialist, has over 30 years of collective experience taking the hassle out of selling. But they were still searching for a way to secure their position in the industry, so they turned to Show House.
Striving to build a name
“As a relatively new business, Moveplus was still establishing itself within the new homes industry,” says managing director, Kelly Howe.
“We knew we had a great proposition, but we weren’t yet a recognised name, so our focus was on increasing brand awareness and positioning Moveplus as a trusted, credible provider for housebuilders.”
“Our main objective was to…highlight the scale, expertise, and professionalism of our business. We also wanted to overcome any perception that we were simply a small operation and instead demonstrate that we are a well-established, experienced team supporting housebuilders across the UK.”
A strategy to raise awareness
After various consultations to understand Moveplus’ needs and goals, Show House provided a proposal tailored to their targets.
Offering a range of advertising opportunities, editorial features and industry exposure, Show House “played a significant role in establishing Moveplus as a recognised provider of part exchange and assisted move services within the new homes sector,” Kelly says.
Rupert Bates, editorial director of Show House, even visited the offices in the summer of 2025, resulting in a part exchange supplement, “which provided excellent exposure for both our team and the services we offer.”
“[The whole process] has been seamless from start to finish,” Kelly says. “Stephen Upfold [business development director] and the team have been incredibly supportive, keeping everything on track with deadlines, offering guidance on content, and providing valuable creative input to ensure every campaign achieved the best possible outcome.”
“We are now into our second year of working with the Show House team. During that time, we’ve built fantastic relationships with everyone involved and genuinely value the partnership we’ve developed.”
“Our clients place enormous trust in Moveplus, and we never take that for granted. Continuing to advertise in Show House allows us to maintain the momentum we’ve built, keep the Moveplus brand visible within the industry, and continue demonstrating our commitment to support housebuilders across the UK.”
Business growth and brand recognition
“We’ve experienced significant business growth during the period we’ve partnered with Show House,” Kelly says.
“Brand awareness has increased, we’ve welcomed a number of new housebuilder clients, and we’ve strengthened relationships with existing partners. The increased visibility has undoubtedly supported our continued growth within the sector.”
“The Moveplus team has had to grow due to considerable growth, and we are delighted to have welcomed a total of 20 new team members in the past year.”
“For us, it’s been a valuable investment in the continued growth of the Moveplus brand.”
If you’re looking to get your brand in front of the UK’s top housebuilders, download our media pack here or speak to our team today: sales@showhouse.co.uk.
