JLL has launched a specialised Help to Buy team in response to the increasing demand for properties offering Help to Buy in London and the UK.
JLL’s specialised Help to Buy team claims that it will make the purchasing process much simpler and quicker for prospective buyers, ensuring the necessary eligibility checks have been made, guiding them through the process and communicating the wide range of properties available through Help to Buy.
The company has published a Help to Buy factsheet and launched a Help to Buy calculator, enabling buyers to better understand it and assess what they can afford and where. This, in turn, will result in faster sales generation for residential property developers.
Andrew Frost, Head of Residential at JLL, said, “Help to Buy has been an undoubted success, allowing over 150,000 buyers to step onto the property ladder so far, with the government committing over £40 billion of support. The scheme has been crucial to underwriting the supply of new housing and warrants specialist expertise to help facilitate more transactions.”
Tim Wright, Lead Director at JLL, added, “Our standalone Help to Buy team provides an important service from JLL, complementing our wider consultancy services, and will help our clients to navigate this market, providing sales strategies and, ultimately, increase sales. Our expertise and insight into the Help to Buy market will not only help developers to shape their strategies to increase sales rates and values, but will also give buyers access to the best new properties as they become available.”
Sales through the Help to Buy scheme hit its highest ever level in November 2018. Over 458,000 completions have taken place overall using one or more of the Help to Buy schemes, some 402,000 of which were first time buyers.
While Help to Buy will continue until 2023, new restrictions will apply from 2021 which would exclude 38% of buyers who used the scheme in 2018.
