On completion of the 329-home Wild Walk mixed-tenure development in Telford, Lovell aas reported that the project had poured more than £14m into the local supply chain.
The scheme, a partnership between Lovell, Telford & Wrekin Council and Housing Plus Group, comprises open market, affordable rent, accessible and care home plots, and a social value report has highlighted the scope of the project impact on the wider community.
It created 17 jobs for local people, with more than £14m spent in the local supply chain. 75% of subcontractors employed within 30 miles of the site. Roughly £58,000 has been donated to local causes, including a £2,500 contribution and renovation of the local play area.
Stuart Penn, regional partnerships director at Lovell, said: “Our commitment to social value is solid, whether that be through apprenticeships, work experience placements and training, or organising engagement events with the local schools, we understand the impact of making these efforts. For us, it’s not just a tick box it’s about integrating into the communities in which we build and leaving a lasting legacy.
“We have compiled a comprehensive report detailing these efforts on this site, which once again shows that we are holding ourselves accountable and are actively looking to continue these efforts across all our developments.”
Councillor Nathan England, Telford & Wrekin Council’s cabinet member for Safer Streets and Better Housing, said: “Wild Walk has delivered high-quality homes for local people, but the true measure of its success is the lasting positive impact it has had on the wider community.
“The scheme has supported local businesses, created employment and training opportunities, invested in community projects and delivered environmental benefits. It demonstrates how housing developments can help strengthen communities and leave a positive legacy long after construction has been completed.”
As well as social value, sustainability was prioritised from design concept and throughout construction. During the build, 98% of waste was diverted from landfill – far ahead of the 2023 national average of 87%.
Penn added: “Wild Walk is a true showcase of what can be achieved when partners share a vision – sustainable homes, meaningful investment in people and a community built to last. The variety of housing types at the site more than meets resident needs and can provide accommodation for all walks of life. We’re proud of the legacy this project leaves for Telford and this foundation will continue to serve as the basis for other developments across the region.”
