Quooker UK has unveiled its new purpose-built headquarters and experience centre in the heart of Manchester, marking a major milestone in the brand’s expansion journey.
This launch follows a strategic £5.5million investment, aimed at driving innovation, operational excellence and long-term growth. With turnover expected to break the £100million mark this year, Quooker UK is now focused on doubling the size of the business over the next five years.
Located in central Manchester, the new Experience Centre offers trade professionals and consumers the opportunity to explore Quooker’s full range of multifunctional taps, including the Fusion, Flex, Front, and Nordic collections.
Stephen Johnson, managing director of Quooker UK & Ireland, reflected on the brand’s humble beginnings during his keynote speech at the Summer Conference, where the new HQ was unveiled.
Stephen said: “When I started Quooker UK, my office was my kitchen table. No headquarters with experience centre. No team. Just belief in the product and a determination to do things right.”
“This investment is about building the future not just for Quooker, but for our customers, partners and the planet. We’re committed to doubling our impact while staying true to the values that got us here.”
“This new HQ is not just a building, it’s a launchpad. A symbol of ambition.”
From driving across the country with taps in the boot of his car, Quooker has now grown to a £100million business with over 700,000 Quooker systems installed in UK homes.
Quooker says that the new HQ embodies its core philosophy of growth, which Johnson defines through six pillars – graft, resilience, ownership, winning, trust and humility.
Quooker also says that the new space also reflects its culture, one that has earned it the Employee of the Year award two years running, and its constant focus on improvement, which has led to it earning a five-star Trustpilot rating and being able to say that it resolves every customer issue on the first call.
With the UK smart kitchen market projected to grow by 12% annually, Quooker’s multifunctional taps are meeting rising demand for convenience, sustainability, and design-led innovation.
The new HQ and experience centre is open to trade partners, designers and consumers, offering immersive experiences and expert advice.
In addition to its physical presence, the HQ features a dedicated virtual area, enabling partners and consumers outside the region to connect directly with the brand through live one-to-one experiences. This digital extension ensures that Quooker’s expertise and product demonstrations are accessible nationwide, regardless of location.
