Staffordshire-headquartered Cameron Homes has become the first housebuilder in the Midlands to achieve B Corp status.
The family-owned firm has been verified by global non-profit organisation B Lab, alongside fellow Tara Group businesses Keon Homes – an affordable housing and partnerships specialist, and Chasetown Civil Engineering.
Established in 1994, Cameron Homes is on track to construct over 200 homes during 2026, to achieve a turnover in excess of £100million. 10 live developments are open to the public in Derbyshire, Leicestershire, Nottinghamshire, Shropshire, Staffordshire and Worcestershire, with a further six preparing to be launched. The housebuilder has also recently unveiled a refreshed brand and website, and is targeting a £140million turnover by 2030, aided by a £36million pot to fund new land acquisitions.
The 10-month B Corp assessment period entailed a review of governance, social and environmental performance, transparency and accountability. A total of 800 responses were provided to the B Lab assessors, together with policies and evidence of company practices. Reassessment by B Lab will take place annually.
Julie Caudle, Chief Operating Officer at Tara Group, said: “Last year, we launched a new set of values called HEART, which are guiding principles that shape every big and small decision we make and help create an employee experience that people really value. This was a fantastic starting point for the B Corp assessment. With corporate governance and our positive culture already in place, we just had to fine-tune certain areas, including accountability and how we report our positive impact.”
“Receiving accreditation from B Corp will deliver an important commercial advantage when we work with local authorities, housing associations and landowners. With this in mind, we are intent on growing our operational and commercial footprint, and have recently launched Tara Strategic Land. Through the continued execution of our five-year plan, we anticipate the Group moving towards £400million in annual revenue.”
Cameron Homes scored highly with the B Lab assessors across governance, customer engagement, reducing carbon footprint, and its significant investment in employee development. A range of new educational initiatives, apprenticeships, and a recently expanded graduate programme are helping to bridge the construction skills gap.
Julie Caudle added: “B Corp is an important milestone in our journey, but we are not stopping there. Using the good practices demanded by the standard, we’ll continue to invest in meeting our ESG and Net Zero goals, as well as connecting even further with the local communities we operate in. Construction and civils are underrepresented sectors when it comes to this global standard, and we’re doing our bit to change the narrative for our industry.”
Earlier this year, Cameron retained its five-star customer satisfaction rating for the eighth successive year of participating in the HBF’s scheme, with 98% of customers saying they would recommend the firm to a friend.
