Signtouch, part of the Sign Build group of companies, has launched ‘Signtouch, powered by Samsung’, a pioneering digital sales centre solution, offering new homebuilders enhanced development marketing, sales performance, content management, footfall analytics and customer experience, all through one easy-to-use interactive platform.
The way people want to experience a new home development and ultimately how they want to research and buy a new build home is changing rapidly. As retail data analytics confirms, consumers are no longer tolerating homogenised sales experiences – they expect every step to be personalised, multi-channel and interactive.
As homebuyers’ expectations shift to a more personalised, multi-channel and interactive experience, ‘Signtouch, powered by Samsung’ provides new homebuilders with an effective way to transition from an uneconomical and environmentally unfriendly paper-based sales centre approach to a digitally driven single, integrated solution. The launch means that centralised sales and marketing teams can now share customised branded content in real-time at group, regional or development level with just a few clicks.
‘Signtouch, powered by Samsung’ includes enhanced new build development marketing and sales capability, ‘one-click’ content management utilising existing marketing assets, footfall and customer experience real-time analytics, and visitor demographic knowledge. These features can be run standalone or integrated with a suite of applications, including leading Customer Relationship Management (CRM) and telephone answering services, ensuring everything works in sync, and are available for homebuilders of all sizes.
Mark Cowin, managing director of Signtouch, said: “We are focused on providing an effortless transition to a digital sales centre for housebuilders and have invested in interactive Point of Sale on behalf of homebuilders. Bringing together the touchscreen innovation of Samsung with Signtouch’s leadership in new homebuilder digital sales centre technology, we are giving sales and marketing teams the interactive capabilities they need to meet homebuyer expectations through a single seamless solution.”
Damon Crowhurst, head of display at Samsung Electronics UK, said: “We’re excited to be working with Signtouch to bring to market an interactive sales centre solution that meets a real business need. The interface between new build developments and customers is of paramount importance and Samsung firmly believes that Signtouch offers homebuilders a managed and cost-effective way to further enhance this complex relationship.”
The Signtouch solution leverages new homebuilders’ portfolio of marketing, sales and analytic capabilities, including 3d tours, interactive site plans and behavioural data, while their software support service guarantees 24/7 uptime. The nationwide hardware, including touchscreen installation, maintenance and decommissioning, is all supported by Samsung’s repair or replace guarantee.
