Crest Nicholson has launched its new East Anglia division, expanding into the region and marking another milestone in the company’s growth strategy.
The housebuilder has appointed Asa Chittock as regional director to lead the company’s expansion into the area. This follows the announcement of a new Yorkshire division, highlighting Crest Nicholson’s ambitious plans.
Geographically, the new East Anglia division will cover the areas of Norfolk, Suffolk and Cambridgeshire. Crest Nicholson’s new house type range will be incorporated, providing a mix of homes suiting a range of customers, from first-time buyers to growing and established households.
Peter Truscott, chief executive officer at Crest Nicholson, said: “As a business, we already have a presence within East Anglia, in particular around the region of Ipswich which is currently overseen by our Eastern division. Building on this success, we are delighted to welcome Asa on board who brings a wealth of experience to the role. Asa will help us to deliver our business growth goals, driving awareness of Crest Nicholson in this new region.”
Asa brings over 16 years of experience working in property to the company, running successful immediate land, strategic land and planning functions for large regional divisions of Barratt and David Wilson Homes. He will spearhead Crest Nicholson’s operations in the new region, establishing its presence in the area, expanding the land portfolio and driving business growth.
The new East Anglia regional director said: “I’m pleased to be joining Crest Nicholson, leading its new East Anglia division. It is an exciting time for the business as it goes through a period of growth and I look forward to driving this forward, building a strong divisional team and expanding the land portfolio in East Anglia.”
Despite making strong progress with its growth strategy initially outlined in 2021, Crest Nicholson recently announced that plans to launch a third new division next year have been deferred “until further notice”. The housebuilder stated that the “challenging macro-economic outlook” was behind the decision but maintained that it is still on track to hit its full-year 2022 profits targets.
