Cameron Homes has received planning approval from East Staffordshire Borough Council to deliver 119 homes on the former Bamford Works factory site in Uttoxeter town centre. Cameron is working in partnership with JCB to deliver the £39million legacy-led development, which will focus on reflecting the Georgian architecture of the adjoining conservation area.
Vacant since 2008, the 5.31ha site will accommodate a range of one, two, three, four and five-bedroom homes, including 18 plots specifically designed for elderly occupants. Enabling works and construction will commence on-site early this summer.
The latest green energy features will be incorporated into this scheme, with a very high EPC rating targeted. Specification highlights will include air source heat pumps, smart Hive thermostats, electric vehicle car chargers and solar PV panels.
There will be a total of 2ha of public open space created within the site, utilising high-value heritage-style building materials, soft and hard landscaping and street furniture. The Staffordshire-based housebuilder will also contribute £1.13million to a package of funding initiatives to improve local facilities and infrastructure.
Kate Tait, group strategic land and planning director for Cameron Homes, said: “We are thrilled to receive the green light from East Staffordshire’s planning committee for such an exciting scheme that will add new vibrancy to Uttoxeter town centre. As a Staffordshire housebuilder, this project is perfectly aligned with our own social values, governance and sustainability strategy.”
“Throughout the design and pre-construction process, we have been striving to deliver a scheme of the highest quality, reflecting the site’s prominent position on the edge of the town centre. There will be a comprehensive choice of home designs; from one-bedroom starter homes, to houses for young families, rightsizers and the elderly, through to executive five-bedroom detached residences.”
“Each home will feature an array of traditional architectural detailing, complemented by beautiful open space, landscaping and heritage street furniture. Bamford Place will become a new community to behold, built with the core principle of providing a lasting legacy for the town.”
Bounded by Pinfold Street, Hockley Road, Balance Street and St Mary’s Parish Church, the former factory site lies directly to the south of Uttoxeter Conservation Area. Picknal Brook flows across the site via a culvert, but Cameron Homes will recreate and renaturalise the flow of river water to provide new habitats for wildlife and restore ecological processes.
The vacant brownfield land was allocated as being suitable for housing within the Borough Council’s Adopted Local Plan, and the initial outline planning consent was obtained by JCB. During 2025, the global manufacturing giant then undertook a selection process to identify a housebuilding partner to take the plans forward to a Reserved Matters application and construction deliverability.
JCB chairman, Lord Bamford, said: “I have taken a keen personal interest in securing the best possible legacy for the Bamford Works site since it was vacated in late 2008. At every step along the way, I have wanted the redevelopment to be of the highest possible standard.”
“My family has a long association with Uttoxeter and this site in particular. I’m very pleased with the approval for 119 new homes, as I really think this will put the heart back in the town centre. I look forward to Cameron Homes delivering an exemplary new development that everyone can be proud of.”
