Quintain Living, the property management platform of Wembley Park developer and asset manager, Quintain, has announced a new partnership with resident benefits platform, Benefitty.
The new partnership will see Quintain Living launch its Perks+ programme, which the company says will continue its commitment to exceptional customer experience and innovative, tech-enabled operations since its launch in 2016.
The Perks+ programme will be integrated into Quintain Living’s Resident App, and will look to provide significant savings for residents on a wide range of everyday and lifestyle spending from groceries to consumer electronics, health and well-being, clothing and household goods.
The new partnership marks a first for Benefitty in the Build-to-Rent sector and will deliver new ancillary income for Quintain Living, furthering the operating platform’s commitment to driving value creation.
Quintain Living’s 5,400+ residents at Wembley Park will now be able to access exclusive savings from around 100 curated brand partners including Ocado, Naked Wines, Vodafone, Michael Kors, Emma Sleep, BayBliss, Acer, Sonos, AnyVan, Laundryheap and many more.
Quintain Living says that the partnership will further enhance its resident offering, which includes a resident events programme and a number of handpicked discounts with a variety of UK and local partners, including Samsung, Bloom & Wild, Bread Ahead and Urban.
Danielle Bayless, COO of Quintain Living, commented: “We are proud, once again, to be leading the Build-to-Rent sector with this innovative new, tech-enabled offering, which will further enhance the resident experience, boost resident retention rates and drive value creation. Through this exciting new partnership with Benefitty, we continue to redefine rental living in the UK.”
David Duggan, founder and CEO of Benefitty, said: “The BtR sector has built some of the most sophisticated residential operations in the country, but ancillary income has remained underdeveloped. We are offering operators a revenue stream that requires no capital expenditure, no rent increase and no compromise to the tenant relationship. The retailer pays for direct access to a verified, high-value demographic. The landlord earns income and improves occupancy and retention. Meanwhile, the tenant saves money on spending they were going to make anyway. It is a win-win-win proposition. BtR was the natural place to start, and early agreements with some of the biggest operators in the country tells us that was the right decision.”
