Rental neighbourhood developer and operator, Moda Group, is launching 398 homes at Moda, Loudon’s Yard in Edgbaston.
The new neighbourhood is the first phase of a mixed-use masterplan by Moda Group at New Garden Square which, when complete, will feature over 2,000 new homes. Announced last year as part of an emerging UK-wide masterplan strategy, the 11-acre masterplan will include a new park, retail space, a range of bars and restaurants, community amenities and industry-leading workspace.
The neighbourhood features studio, one, two and three-bedroom homes which are pet-friendly and deposit-free as standard, along with an array of bespoke amenities including a resident courtyard and BBQ area, private dining room and a 24/7 gym and fitness centre with tech-enabled equipment and bookable personal trainers. The site will also provide co-working spaces with bookable meeting rooms and a dedicated on-site team to assist residents and run regular events to encourage community and well-being throughout the neighbourhood.
Residents will also have access to the MyModa app where they can stay connected with their neighbours, report any maintenance requests, manage their account and book on to resident events.
Moda says that it is committed to creating happy and healthy communities in the UK and is the global leader in accreditations from Fitwel, the world’s leading certification system for healthy buildings and communities. The business was recently named a Fitwel Champion for Moda’s commitment to Fitwel standards across its built environment portfolio.
Davey Watts, general manager of Moda, Loudon’s Yard, said: “Loudon’s Yard will be an amazing addition to the existing community here in Edgbaston. Our beautiful homes and carefully designed amenity spaces will be a perfect base for anyone to enjoy everything Edgbaston Village has to offer while having easy access into the city centre. I’m proud to see this new neighbourhood taking shape and I can’t wait to welcome our first residents soon.”
Ralph Minott, masterplanning and development director of Calthorpe Estates, said: “The Calthorpe Estate has developed over 300 years, creating special places for its communities to live, work and play, and renowned for our retention and management of over 350,000 trees across the estate through that time, as well as unique green spaces and attractive public realm. Moda, Loudon’s Yard is the first neighbourhood of the New Garden Square Masterplan, and Calthorpe Estates is truly excited to welcome this exciting new era of high-quality modern living to Edgbaston, superbly designed and conceived by Moda Living, but retaining and blending into this leafy heritage.”
“Moda’s commitment to delivering lifestyle-focused living spaces with outstanding amenities and services is exemplary with a delivery record to match. We are confident that Moda, Loudon’s Yard will be a credit to Edgbaston and to Birmingham, and the start of a unique and long partnership with Calthorpe Estates.”
