Persimmon has seen its completions, revenue and profit rise in 2025 despite facing “challenging” market conditions.
The housebuilder published its full-year results for the year ending 31 December 2025, reporting a 12% rise in new home completions with 11,905 in 2025 compared to 10,664 in 2024. Its total Group revenue also saw a significant improvement, up 17% from £3.2billion to £3.75billion in 2025, as well as an 11% increase in pre-tax profit to £397.3million.
Persimmon’s net private sales rate per week, excluding bulk, also improved in the period, up 4% at 0.59 (2024: 0.57). Its total net private sales rate remained level at 0.70 per outlet per week, which the Group says was a result of slower bulk sales in Q4 2025. It also recorded an increase in its average number of outlets across the year, up 4% to 271, with 277 active as of 31 December, as it continues to make progress towards its target of operating from at least 300 targets.
The Group’s average selling price also increased, up 4% from £268,499 in 2024 to £278,203 in 2025.
The Group said that it continued to invest in growth throughout the period, reflected in an increased net spend on land of £541million (2024: £437million). As a result, its strategic pipeline has grown by 10% to over 77,000 potential plots.
Continuing to invest in growth, with £541m net spend on land (2024: £437m); strong strategic land pipeline, up 10% to over 77,000 potential plots, and investment in strategic capabilities.
Dean Finch, group chief executive of Persimmon, said: “Persimmon delivered a strong performance for 2025, with completions growing 12% and underlying profit before tax increasing 13%. This reflects our sustained investment in the business and our commitment to self-help, enabling us to grow in a challenging market. I want to thank all my colleagues for their dedication and expertise in delivering this result; I am proud to work alongside them.”
“Sales in the opening weeks of the year have been strong and the Build-to-Rent market is recovering from the slowdown around November’s Budget. Whilst we have good visibility of both our costs for 2026 and our demand from registered providers and BtR, the impact of the Iran conflict on customer sentiment remains to be seen. Assuming the conflict with Iran and its impact is short, Persimmon is set to grow again in 2026.”
“Our three distinctive brands all grew last year, diversifying our market reach. Our strengthened brands, strategic land bank, ongoing investment and operational improvements, supported by our balance sheet and unique vertically integrated model, position Persimmon well to grow into the medium term.”
So far this year, Persimmon says that market conditions have been more favourable, reflected in a 9% boost in net private sales per outlet per week year-on-year over the first nine weeks of the year.
The Group says that it welcomes the government’s “beneficial” changes to the planning environment, which it believes will support further growth over time, and says that it is well positioned to meet increasing demand.
Persimmon says that it will continue to monitor the impact of the conflict with Iran on its markets in 2026, which could have a negative effect on customer sentiment, build cost inflation and interest rates.
However, should the war be short-lived, the housebuilder expects to deliver between 12,000 and 12,500 completions in 2026, with underlying operating profit reaching the upper end of its forecast of £486million to £517million.
