Samsung Electronics has announced the formation of a new division and leadership team within its UK operations.
The newly established Home Entertainment and Appliances (HEA) division will aim to drive innovation and enhance customer experiences across its product and services portfolio, uniting the previously named TV/AV team with the domestic appliances (DA) team, and will focus on delivering seamless, holistic solutions for consumers.
In conjunction, Samsung Electronics has appointed key leaders to oversee the new division. Dan Harvie, who was previously serving as the VP of the TV/AV division, will now oversee the new HEA division as VP and will play a key role in guiding the division’s vision and strategy. With more than 10 years’ experience at Samsung, having originally joined as director of DA for Europe, he was promoted to vice president in 2016, after driving significant growth and channel expansion. In 2020, he joined Samsung Electronics UK and led the DA business to record revenue and profitability. Dan then transitioned to lead the TV/AV division, reinforcing Samsung’s market leadership and returning the business to growth.
Zeena Hillhas been appointed as director of marketing for the new HEAdivision, having previously led brand and marketing as part of Harvie’s TV/AV team. Zeena joined Samsung in 2022 and has accelerated growth through high-impact brand, channel and retail strategies. She has enhanced cross-market alignment with Samsung’s headquarters in Suwon, South Korea and elevated both partner collaboration alongside customer and data insights to drive ROI.
Zeena brings a wealth of expertise to this new role, having worked in appliances and home entertainment for more than 20 years. Originally working across EMEA as a senior leader at Panasonic covering appliances, smart tech and beauty product management and marketing. Prior to joining Samsung’s TV/AV team, Hill worked as a director at Currys, heading up the go-to-market strategy, orchestrating cross-functional initiatives delivering market growth and a customer centric transformation to the business.
Samsung says that the new HEA division underscores its commitment to delivering exceptional value to its customers, and will bring new user experiences that showcase the wider Samsung ecosystem, particularly through SmartThings, the device and platform agnostic home connectivity app. Samsung says that it will also be able to work more effectively with its partners and retailers to bring one consistent brand to the consumer, to ultimately drive positive brand engagement.
