With the 2025 WhatHouse? Awards just around the corner, Rory Wilkinson, digital editor of Show House, sat down with Jonathan Caplan, CEO of New ID Living, to find out more about the company and what drew them to sponsor the Awards.
Tell us a little about New ID Living and your role at the company
We are primarily interior designers for the property industry, we provide show apartments, furniture collections and designer collections, and we work with a wide range of developers, property agents and overseas buyers, including investors and owner-occupiers.
I am the CEO; I own and run the business with my design team, installation team and support from amazing sub-contractors. After being in the business for 30 years, we have built a strong client base of loyal customers that trust our honesty, integrity and quality of work.
What role does New ID Living play in the housebuilding industry and how does it support developers?
It’s very simple: we help developers sell units. Everything needs to be dressed these days to make the property stand out from the next and we can achieve this without spending a fortune, which the developers love.
What was it that attracted you to sponsoring the What House? Awards?
I was a main sponsor five years ago, but unfortunately stopped due to the downturn in the market as a result of the pandemic. This year, I’m delighted to be sponsoring again and can’t wait to bring a table full of key clients and staff to say a big thank you and celebrate the best of the housebuilding industry.
How important are the What House? Awards to the housebuilding industry?
The WhatHouse? Awards are the most prestigious and everyone wants to win one. It really is the Oscars of the housebuilding industry and a great way to recognise some of the excellent achievements throughout the year.
What is your favourite part of attending the What House? Awards?
The Awards are a fantastic way to meet clients outside of the working environment, and a brilliant opportunity to network too. For me, catching up with clients and friends from across the industry and spending a great day with my team make it an unmissable event.
What does the future hold for New ID Living and how does sponsoring the Awards support that?
The future is exciting for New ID Living and our focus is to continue to do what makes us thrive, which includes strengthening our relationships with key clients, maintaining our outstanding service and continuing to provide great value for money interior design services.
Sponsoring the Awards allows us to be more visible in the property marketplace, so that the industry understands that we are always available and here to stay for the long term.
