Far East Consortium (FEC), the developer behind the Victoria North regeneration project in Manchester, has announced the launch of its new in-house operational brand, Found.
Bringing together the management of both its commercial and residential assets, Found’s two sub-brands, Found Living and Found Spaces, will focus on placemaking and customer experience, creating an end-to-end service for all customers.
FEC has said that its development ethos is to take a long-term approach to all investments and work closely with the people and businesses that call the areas in which it works home. With the addition of operational management, it now aims to support people and communities throughout the entire development lifecycle.
Victoria North, FEC’s £1billion joint venture with Manchester City Council, will see 15,000 new homes delivered over the next decade. Its Red Bank neighbourhood is now home to a number of independent food and beverage brands, providing a new up-and-coming area in the city, and to support this, Found has also launched Arch 19, which will be used to host pop-ups, community activations and third-party events to draw more people to the area and provide a place that the wider Victoria North community can also use.
Gemma Price, managing director of Found, said: “As developers of some of the UK’s most high-profile regeneration projects, we are acutely aware of our responsibility to both support existing communities and provide sustainable improvements to the existing neighbourhoods. That is why creating one, in-house operational brand was so important, to ensure that we can take people on that journey with us and create places that bring people together and enhance what already exists. Found will allow us to unite our residents, businesses and the wider communities we operate within given our position as a 360 lifestyle operator who is focused on experience, above all else.”
Gavin Taylor, regional general manager of FEC Manchester, added: “It’s an incredibly exciting time for FEC as we take the bold step into creating a truly end-to-end offering for all of our customers, from residents through to investment partners. This unique holistic approach will help us to drive better investment opportunities for our stakeholders and drive further inward investment into the cities we operate within, supporting their long-term growth.”
