The Institute of Kitchen, Bedroom & Bathroom Installers (iKBBI) has been renamed the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI).
Along with the word ‘Institute’, the word ‘British’ is a protected term within UK Law. While the organisation is now operating under its new legal entity, it announced that it would launch the new brand on January 1st 2017, allowing its member’s time to introduce the branding to their respective businesses over the coming weeks, ready for the New Year.
“The introduction of the word ‘British’ demonstrates pre-eminence and will offer enormous marketing opportunities to both the organisation and importantly its members,” said Communications Manager Denise Mayell. “A new logo is expected to incorporate a British theme.”
The second change is the replacement of the word ‘Installers’ in the title to ‘Installation’. The organisation felt ‘installation’ more accurately reflects its engagement with the wider industry, to include manufacturers, distributors and retailers of KBB product – many of whom support the institute via corporate membership and sponsorship already.
Damian Walters, Chief Executive Officer of BiKBBI, said, “The new brand will incorporate a very British feel, one that I’m confident our 4,500 plus members will be proud to associate themselves with and that I’m sure consumers will identify with too. With a plethora of badges in the marketplace, I’m positive our new status and branding will further allow us, and our members, to separate from the others.”
The second change is the replacement of the word ‘Installers’ in the title, to ‘Installation’. The organisation said that the change to ‘installation’ more accurately reflects its engagement with the wider industry, to include manufacturers, distributors and retailers of KBB product – many of whom support the institute via corporate membership and sponsorship already.
Members will have access to free re-branding support, vehicle signage and digital downloads to help them prepare for the New Year change. The current branding will be phased out throughout the remainder of 2016, ready for a January 1st changeover.
“Despite our rapid growth and recognition throughout the industry, we feel that whilst the iKBBI as a brand has served us well, it has reached a point where the organisation now requires a more accurate brand image,” said Walters. “We are really excited as this change represents the beginning of a new and exciting chapter.”
PHOTO CREDIT: Catrin Austin