Housebuilders need to bust the new build myths

June 14, 2018 / Isla MacFarlane
Housebuilders need to bust the new build myths

According to a survey, 82% of Brits prefer period properties, even though sales of new builds have rocketed 28%; are housebuilders doing enough to demolish old perceptions of new build homes?

A survey of 1,000 UK adults carried out by flooring experts has revealed that 82% of Brits would prefer to buy a period property rather than a new build home.

However, 69% of those who would prefer a period property expect that they will not be able to afford one.

When quizzed on the reasons why Brits would prefer to purchase a period property original features topped the list for 51% of homebuyers.

The most desirable features sought after by Brits included original windows (42%), feature fireplaces (40%) and real wooden floorboards or tiled flooring (37%).

Decorative details such as cornicing and ceiling roses are a priority for 26% and original radiators (21%) completed the top five.

Perhaps developers are not pushing the advantages of a new build hard enough. A different survey revealed that new homes owners enjoy a simpler sales process, easy maintenance, cheaper running costs and the opportunity to choose their own colours and finishings.

A newly-built property’s eco credentials can also make getting a mortgage easier, thanks to new initiatives.

Robby Du Toit, managing director of Sellhousefast, said, “While older properties have their charm, there are plenty of reasons people choose to buy new builds. New build properties are increasing in popularity due to a competitive off-plan price, and governmental Help to Buy initiatives, making it a more prosperous and modern appeal to young individuals and couples who are looking to get onto the property ladder.

“One of the most popular reasons new build properties are attractive is due to the minimal work prospective buyers need to do. And should issues arise, new builds are typically covered for a few years which means you do not have to pay for any work that needs to be carried out. As well as this, homeowners can expect lower energy bills and running costs if the property is built to the correct standards. Lastly, most new build properties come with a 10-year NHBS warranty.”

Sadly, too many Brits perceive new build properties to be too small, too uniform and too expensive for what you get. These myths would be easy to dispel with the right marketing material.

Paula Gray, designer at said, “Despite the incentives in place for first time homebuyers to purchase new build properties it’s clear from the research that period homes still top the wish list for British homebuyers, as they tend to benefit from great locations, offer much more space inside and out plus include a variety of beautiful original features.

“These desirable period homes also come with a hefty price tag which is often way out of budget for first time buyers. There are numerous ways in which new homeowners can add character to their newer build properties such as fitting sash windows, investing in real wood floors and adding cornicing.”

The data revealed that 89% of millennials (those aged 22 to 37 years old) were found to be the most hopeful homebuyers who would like to purchase a period property, followed by generation X (those aged between 38 and 58) homebuyers on 86%.

The top five original features for new home buyers are:

  • Original windows 42%
  • Feature fireplaces 40%
  • Real wood or tiled flooring 37%
  • Cornicing and ceiling roses 26%
  • Original radiators 21%
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