Homes England, the public body sponsored by the Ministry of Housing, Communities & Local Government, is backing the Regeneration Brainery scheme, which aims to attract more new young people into property and regeneration.
Regeneration Brainery, the brainchild of Manchester-based property developers CAPITAL&CENTRIC, describes itself as “an immersive experience”, which matches 16- to 21-year-olds with mentors from across the new homes industry.
Piloted last year, the scheme took its next step this Easter and has two further events in other city centre locations proposed for later this year. Its aim is twofold: to challenge perceptions of regeneration and to promote a career role that can shape the country’s towns and cities to young people from a diverse spectrum of backgrounds; and to act as a blueprint for other schemes which may encourage the full array of ambitious young people into other industries across the UK.
Young people sign up for free to participate in a range of activities, such as visits to construction sites and work places, interactive workshops, and sessions where they can learn practical tips and skills to progress successfully in the industry.
Already, the scheme’s mentors include property developers, investors, project managers and agents, senior local authority figures and a range of property disciplines such as planners, designers, architects and marketers. More trustees will be announced soon.
Nick Walkley, chief executive of Homes England, says: “Creating vibrant new places and providing quality homes for people should be hugely inspiring career choices. Unfortunately, the opposite is true and as an industry we’re really struggling to attract young people to replace those who are retiring in the next few years. The housing crisis is as much a skills crisis.
“So, we need to work much harder and smarter to change perceptions of our industry and show how we’re making it more diverse, more modern and more progressive for young people who want to build a career while contributing to society. I’m determined that the new Homes England will show real leadership on these issues, so we didn’t hesitate to support the Regeneration Brainery, which is a brilliant, innovative scheme with real potential.”
Tim Heatley, co-founder of founders CAPITAL&CENTRIC, adds: “If we’re to going to push the boundaries of how our cities and towns grow in the future, we need new ideas and creative thinkers. The launch of the Regeneration Brainery is timely, given the ongoing conversations about equality and diversity across almost every industry in the UK – especially property. There’s a lot of people accepting there’s a challenge, but few practical ideas of how to bring about change.
“For me, widening the pool of talent coming into the industry is essential. Doing so will bring fresh experiences; viewpoints; ideas and solutions. It’ll mean our built environments start to better reflect the people living in their communities – and that’s to be championed. We’re chuffed Homes England are our first trustee. The Brainery is a practical way to fire up young people to aspiring to a career in regeneration.”