Demand for luxury wine cellars booms during lockdown

October 14, 2020 / Isla MacFarlane
Demand for luxury wine cellars booms during lockdown

Spiral cellars, which offers a range of luxury wine storage solutions from premium cellars to beautifully hand-crafted wine rooms, is targeting housebuilders following a surge in demand.

Spiral Cellars has reported a huge increase in enquiries during the Covid-19 lockdown, with its website recording 130% more traffic in March and April this year.

These figures reveal that people are using the extra time at home to explore their wine collections and start looking into how they can organise it. Customers also have more time to research and undertake projects they previously had not had time for when they spent long days away at the office.

Now, Spiral Cellars is targeting the build and home improvement market with the launch of its new Spiral Cellars KITs.

A Spiral Cellar KIT enables a construction or build team to independently install a luxury underground wine cellar without having to call upon the additional services of a Spiral Cellars installation team.

Managing Director Lucy Hargreaves, said: “We’ve had a huge increase in enquiries this year which haven’t slowed post-lockdown, pointing to a lasting trend as people move from urban living to more spacious luxury homes outside major cities. With wine sales going through the roof this year, and our Assisted Kits making our eponymous product more affordable, Spiral Cellars provide the ultimate solution for customers looking to house their growing selections of wine in a stylish and elegant way.”

A detailed installation manual provides instruction on how to dig and prepare the hole for the cellar, and then, when ready, the cellar is supplied in modular format ready for the construction team to install themselves.

For build teams who feel they would benefit from some assistance with the installation, Spiral Cellars have also introduced an ‘Assisted KIT’ installation option.

The Assisted KIT provides clients with an on-site presence of a Spiral Cellars Installation Manager to help undertake, support and advise on the more complicated aspects of the install. A cellar bought as an ‘Assisted KIT’ come with a full cellar warranty.

Spiral Cellars has seen a huge increase in enquiries during the Covid-19 period, with a 130% increase in traffic to its website during lockdown. Cellar and wine room enquiries have doubled compared to the same period last year.

Spiral Cellars believe this is due to several reasons:

  • Lockdown has exposed the limitations of not having a home wine cellar.
  • Equally, it has highlighted the key benefit of a home cellar – the luxury and convenience of having your entire wine collection at home to pick and choose from on a whim
  • Stripping away daily commutes, has presented prospective clients with more time on their hands. Some are using this time to research and undertake projects, such as creating a home cellar, that they always wanted but previously didn’t have time for.
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