“We have always listened to what people want,” Tony Pidgley told an audience at the London Real Estate Forum (LREF), which concluded today (15 June) in Mayfair. “The Urban House concept will be a game changer in House Building.”
At a time when demand for three and four bedroom homes in London sees 13 prospective buyers for every available house, the three or four-bedroom Urban House adapts to different lifestyles, making it suitable for first time buyers, those raising a family, considering downsizing, or who need to manage a disability.
Environmentally, it outperforms standard housing, cutting up to 25 per cent off utility bills through innovative use of building materials and enabling residents to save over 80 per cent on gas and 30 per cent on water bills.
The Urban House can also be delivered quickly by removing logistics from the equation. “Houses used to be built in 21 weeks, now it takes 40,” said Pidgley. “The Urban House can be delivered in 10 weeks.”
The first homes have already been built at Kidbrooke Village, providing much sought after family homes in the heart of one of London’s newest villages.
Karl Whiteman, Divisional Managing Director at Berkeley Homes, said, “The Urban House offers you a home that is flexible, economical and beautifully designed. It has light, space and character. It can be adapted to meet people’s needs as their lives change – whether that’s caring for an elderly relative or downsizing once the kids have flown the nest. And that stability means you can form long-term friendships in the neighbourhood and really feel a part of your community.”
“You have to put people first,” said Pidgley. “We always start with a vision for a community.”