New research commissioned by Home Group has revealed that the development of social housing is a more appealing prospect for the majority of Britons, compared to new build developments generally.
In light of the Prime Minister’s recent announcement to further invest in affordable homes, the results show that 38% of Brits surveyed would be happy for a social housing development to be built within half a mile of their home, compared to just 17% who were asked about housing developments generally.
Taking into account those who were indifferent, the results show that 75% of respondents would not oppose the build of social housing within half a mile of their home, compared to just 62% of those asked about housing developments generally.
Of those asked the question about affordable housing specifically, the number in favour of a new social housing development increased to 46% in the 18-34 age category.
The research, carried out by YouGov Plc, represented 2026 adults from across Britain. Half of these were asked about social housing specifically, and half were asked about housing developments generally.
Mark Henderson, chief executive, Home Group, said, “It’s heartening to see that there’s an appetite for new-build affordable housing developments. It shows that the work being done to challenge stigma around social housing is paying off.
“As a large, national organisation we build homes of all tenures, however, our core social purpose is to support the more vulnerable members of our society, and it’s wonderful to see that the public attitude is largely supportive of this.
“Nobody should have to apologise for building the homes that Britain needs – and we know there is a desperate need for more social housing. Having a place to call home and being part of a supportive community is fundamental to independence, health and wellbeing. I believe that everybody deserves that opportunity.”