Young or old, single or attached with dependants, the target homebuyer is an elusive quarry and, says Nicky Adams, developers these days need to do their homework to snare their ideal purchaser. More »
As the property market feels the pain of recession, more housing stock traditionally ends up at auction. George Sell looks at whether this is the case today. More »
Faced with the worst drop in sales for 30 years, the housebuilding industry is working its marketing tools increasingly harder to ensure its products can be all things to all buyers. So, rather than ignoring the elephant in the room, Natalia Gameson investigates how to get the right mix between price and quality in today's difficult market. More »
After planning, customer service is the single biggest issue facing housebuilders. George Sell looks at how after-sales care in the industry is evolving. More »
With housing share prices falling quicker than you can say deflation, beating a bear market is proving difficult for some. Natalia Gameson takes a look at builders' own marketing techniques to give those going wrong a gentle push in the right direction. More »
It seems that 2008 could be a make or break year for many developers. Natalia Gameson reports on the quality of UK design - and how that could be the one key to success. More »
Renovating a building is never an easy task - and renovating with a view to maintaining the original feel of a property is getting harder by the day. What House? Awards judge Roger Hunt speaks to this years winners to discover just how they did it. More »
