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Builder's Bazaar

With housing share prices falling quicker than you can say deflation, beating a bear market is proving difficult for some. Natalia Gameson takes a look at builders' own marketing techniques to give those going wrong a gentle push in the right direction.
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January

UK timber-frame designer and manufacturer Prestoplan is set to work on Essence, Linden Homes' flagship Bristol development in a £1 million contract.
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Market Forces

As buyers get choosier, housebuilders are having to get more sophisticated with their marketing techniques. Natalia Gameson looks at some of the latest methods being used to drive sales.
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